Democratic presidential candidate Joe Biden, pictured in Wilmington, Del., in July, has been leading President Trump in a series of polls taken in battleground states including Florida, Pennsylvania and Wisconsin.
Photo: Chip Somodevilla/Getty ImagesWASHINGTON—Joe Biden’s presidential campaign said it was devoting $280 million in paid advertising during the general election, focusing on 15 states pivotal to the former vice president’s challenge to President Trump.
Mr. Biden’s campaign said Wednesday that it had reserved $220 million in television advertising and $60 million on digital ads beginning Sept. 1, an amount that exceeds the president’s current $147 million in ad reservations.
“Our approach is to go on offense, to have a broad strategy across all platforms and channels to reach voters where they are,” said Jen O’Malley Dillon, Mr. Biden’s campaign manager.
Mr. Trump’s campaign said this week it was resuming advertising in four states—North Carolina, Georgia, Florida and Arizona—after taking a temporary pause for an internal strategy review.
The Trump campaign has television ads reserved between now and Election Day in a dozen states, according to ad tracker Kantar/CMAG.
Mr. Biden has been leading Mr. Trump in a series of polls taken in battleground states including Florida, Pennsylvania and Wisconsin. The pandemic has had an adverse effect on Mr. Trump’s polls, with 37% of voters approving of his handling of the pandemic and 59% disapproving.
Mr. Biden’s ad reservations show the campaign’s strategy to build multiple pathways to the 270 electoral votes needed to win the White House and force the president’s campaign to spend money in states such as Texas and Georgia, which have been reliably Republican in past elections.
Mr. Biden’s media campaign covers Michigan, Wisconsin, Pennsylvania and Texas, along with the four states where Mr. Trump has resumed advertising. Mr. Biden’s campaign also has reserved advertising in Ohio and Iowa, two states that flipped in favor of Mr. Trump in 2016.
Additionally, the campaign has reserved advertising in five states that both President Obama and Hillary Clinton carried during their campaigns: Colorado, Minnesota, Nevada, New Hampshire and Virginia.
Mr. Biden’s campaign didn’t specify planned ad expenditures in each state.
Mr. Trump’s current ad reservations follow about $109 million that his campaign already spent on TV and radio ads, the ad tracker shows. On digital, the Trump campaign has invested more than $74 million but had no future digital buys booked as of this week, according to Kantar/CMAG.
Ahead of Mr. Biden’s new reservations, the campaign had spent $47 million on TV and radio ads, Kantar/CMAG shows, and roughly $27 million in digital ads.
—Julie Bykowicz contributed to this article.
Write to Ken Thomas at ken.thomas@wsj.com
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