Hummus Bodega is now open in San Francisco’s Richmond District, specializing in ethereally creamery hummus with pita and Israeli toppings.
With the dishes’ easy portability, it’s a concept tailor-made for shelter-in-place — in fact, the owners came up with it within just the last month.
In February, Frena Bakery & Cafe owner Isaac Yosef was gearing up to turn his Richmond District bakery location into a modern Israeli restaurant. But when the coronavirus suddenly threatened in-person dining, he decided the vision would need to change.
Meanwhile, San Francisco resident Matan Schejter wanted to spend his extra free time at home during shelter-in-place with something productive, so he started selling hummus via delivery. A lot of hummus. The demand was shocking.
Schejter was buying Frena’s pita to sell with his hummus, so he called for a meeting to try to negotiate a better price, but then they ended up going into business together. Schejter had the hummus, and Yosef had the bread and the restaurant space.
Yosef imagines Hummus Bodega as a Bay Area version of the many hummus shops in Israel. They’re casual places where people come once or twice a week to feast on a bowl of warm, creamy hummus, served simply with a glug of olive oil or toppings like turmeric-stained mushrooms.
“People see hummus here as a dip that you eat with carrots,” Yosef said. “In Israel, hummus is the main course.”
Unlike the hummus at most American supermarkets, Hummus Bodega’s hummus is made fresh every morning and only lasts four days because there are no preservatives. Schejter said he uses the best possible ingredients — the main ones being garbanzo beans, tahini and olive oil — and a process that takes three days.
“We make it in the most traditional way,” he said, comparing the rich end result to ice cream. “Hummus is holy. We praise the hummus.”
For now, Hummus Bodega sells hummus by the pound for $11.99, plus pita from Frena and extras like garlic confit, Israeli pickles and tahini. In the future, Yosef imagines adding more topping options as well as Israeli salads.
Israeli food has been steadily on the rise across the country, with local bakeries such as Frena finding large audiences and mini chains such as Oren’s Hummus rapidly growing.
People can order from Hummus Bodega online for takeout. The restaurant and Frena also share a delivery van to drive around the Bay Area, stopping at different cities at specific times and selling products out of their van. Check Hummus Bodega’s Instagram for the day’s locations.
Hummus Bodega. 11 a.m.-5 p.m. or until sold out Monday-Friday. 5549 Geary Blvd., San Francisco. www.instagram.com/hummusbodega
Janelle Bitker is a San Francisco Chronicle staff writer. Email: janelle.bitker@sfchronicle.com Twitter: @janellebitker
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New San Francisco restaurant Hummus Bodega promises hummus as smooth as ice cream - San Francisco Chronicle
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