Once the seed was sown and deed done, brands invaded the kitchen with all cylinders firing! They quickly sized up the New Indian Woman and targeted her universe & needs, as per her new profile. She was a multi-tasking woman, who, unlike her mom and grand-mom was not tied down solely to home and kitchen, but embraced several activities with passion and purpose – Home, kids & family, career, gym, beauty parlour, and social life.
In this pursuit, time management was a critical issue and brands addressed this requisition with quality and speed. Be it Home appliances, Kitchen aids, instant/quick/ready-to-eat meals, Heat & Eat items, varieties of masalas designed to minimize slogging in the kitchen … the brand message was simple: Chill lady, Hop onto the Brand Wagon! Into this scene came hawk-eyed Food Specialists and Dieticians, all hot n’ heavy to totally stand traditional food habit mantras on their head! “Pizza unhealthy for kids? Nonsense! It’s got veggies and cheese – even chicken and eggs for lovers of non-veg. Kids will love it. Go for it” screamed Ad leaflets, flyers & handouts. Brands meanwhile changed recipes too to include wholesome variants.
Horlicks & Kelloggs smartly targeted young and not-so-young Moms – not only as providers – but end-customers urging and motivating her to get more energetic!
"smooth" - Google News
December 07, 2020 at 11:30AM
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Brands and modern kitchen appliances make it smooth for today’s saas and bahu - National Herald
"smooth" - Google News
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