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Dollar General to launch ‘$5 or less’ concept store - NJ.com

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Five Below is getting some competition.

Dollar General announced it is launching Popshelf, a concept store where about 95% of items sold will be $5 or less.

Each store will be about 9,000 square feet. Inventory will include Dollar General’s private brands, home decor, electronics, food, health and beauty, and party supplies, according to a statement.

Dollar General plans to open about 30 Popshelf stores by the end of fiscal year 2021. The first two locations will open in Tennessee, where the company is based.

As of now, it’s unknown whether any Popshelf stores planned for New Jersey. A Dollar General spokesperson didn’t respond to a request for comment.

There are currently 13 Dollar General stores in New Jersey, according to its website. The company operates more than 16,000 stores in 46 states.

Other recent store openings around New Jersey include an Amazon “4-star” store in Wayne, a Walmart “Supercenter” in Ledgewood, and Marshalls and HomeGoods in Ocean Township.

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Nicolette Accardi can be reached at naccardi@njadvancemedia.com. Follow her on Twitter: @N_Accardi. Find NJ.com on Facebook. Have a tip? Tell us. nj.com/tips

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Dollar General to launch ‘$5 or less’ concept store - NJ.com
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