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Dollar General to launch new store aimed at wealthier shoppers - WITN

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NASHVILLE, T.N. (NBC) - Dollar General is launching a new store aimed at wealthier shoppers who appreciate a good deal.

The new concept called “Popshelf” will feature home decor, beauty items, cleaning supplies, party goods and more.

The majority of items for sale will cost $5 or less.

Its first two “Popshelf” stores will open near Nashville in the coming weeks.

Dollar General plans to have about 30 “Popshelf” locations by the end of next year.

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