Dyson has unveiled a new hair tool for the Dyson Supersonic hair dryer, equipping stylers with a solution to smooth stray strands without extreme heat.
The new flyaway attachment harnesses the Coanda effect – a phenomenon first engineered for styling within the Dyson Airwrap styler – to attract and lift longer hair to the front while pushing flyaways through the tress and out of sight.
Hiding flyaways increases strand alignment and enhances natural shine.
"Our engineers are driven to rethink convention and our obsession with airflow led us to push the potential of Coanda after observing how stylists use a 'brush and blow dryer' technique to smooth flyaways," Dyson Hair Care category director Emma Sheldon said.
Dyson engineers gathered in excess of 1.14 billion individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world.
While stylists were observed using a round brush and blow dryer to smooth stray hairs, self-stylers seeking that same salon standard sleek finish were found to turn to high heat solutions after styling, such as straighteners with fixed plates.
This final pass exposes the hair to unnecessary additional heat, increasing the risk of preventable damage – damaged hair is weaker and more prone to breakage, thus perpetuating the prevalence of further flyaways.
Dyson global styling ambassador Jen Atkin said, "I think we can all agree that flyaway frustration is real. Nothing feels as good as that salon blow dry finish. The trick to tame annoying flyaways is a core skill for a stylist. However, we want our clients to now be able to get that same glossy finish at home. Dyson's latest attachment does exactly that – it allows smooth seekers to get a super sleek finish, on their own, not just from the salon."
Visit www.dyson.ph for more information.
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September 19, 2021 at 05:21PM
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Dyson introduces flyaway attachment for salon standard smooth finish - The Manila Times
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