Created by Grey New York, the ad has been expertly helmed by Merman director Martin Krejci, through Ruffian LA.
Titled Effort Comes Easy, the zesty spot promotes the launch of the GilletteLabs Exfoliating Bar razor system with a chap enjoying a fanciful shaving experience in which razors, towels, shirts all leap towards him aiding a speedy grooming scenario.
The whole is set to the jaunty strains of Gopher Mambo, recorded in 1954 by the Peruvian singing sensation Yma Sumac and written for her by her husband, composer Moisés Vivanco. Nice.
"smooth" - Google News
February 17, 2022 at 12:00AM
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Gillette's smooth operator | shots - Shots
"smooth" - Google News
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